steady

Mood · The feed

Deactivate one for a month

The platform you'd miss least: deactivate the account for four weeks. Not delete. Notice what fills the time.

4 weeksEvidence: decent

The biggest trial of this paid nearly three thousand adults to deactivate one social platform for a month. They spent more time with people and offline, reported feeling better, and when the month was up they used it less than before, on average. Evidence: decent

One platform, one country, one month. Whether it transfers to whatever you scroll is untested. The pattern is the useful bit: a month is long enough to find out what the habit was standing in for.

Deactivate, don't delete. You can come back. In the trial, people came back using it less. Evidence: decent

Source: Allcott, Braghieri, Eichmeyer and Gentzkow, 2020, American Economic Review (n = 2,844) (link)

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