steady

Memory and learning · Learning it

Make it about you

Before you try to remember something, ask "when has this happened to me?" and answer in one sentence.

no timeEvidence: solid

Across more than a hundred studies, things you connect to yourself are remembered better than things you connect to anything else. Psychologists call it the self-reference effect, and it's one of the steadier findings in memory research. Evidence: solid

Most of those studies used word lists in a lab, so treat the transfer to names and meetings as likely rather than proven. The mechanism is the same one behind stories: you're giving the fact a hook into something you already hold.

This is the honest version of the "emotion helps memory" idea you may have heard. Real shock does help, but you can't fake it for a list. Evidence: decent Relevance you can supply on demand.

Source: Symons and Johnson, 1997, Psychological Bulletin (129 studies) (link)

Same theme: Learning it

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